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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The question is not whether to aggregate content, it's how to do it well. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. The sans-strategic world lacks a great deal. Content strategy and content marketing is quickly gaining ground. Users do not commonly browse the internet looking for a good design or decent user experience. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. Develop brand communication strategies, including web, digital and social media strategies and content that build and sustain trust and support to our overall business objectives. Users browse the web in search of good content. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. It's too limiting to constrain content strategy to the domain of web communications only. Content strategy is one of the hot buzzwords in the web design world today. Anderson, Margot Bloomstein, John F. While a lot of it is fresh, parts of it also feel a little like a greatest hits mashup of Mobile First and The Elements of Content Strategy, with a bit of Responsive Web Design thrown in.